{"id":30554,"date":"2018-10-11T19:55:41","date_gmt":"2018-10-12T00:55:41","guid":{"rendered":"https:\/\/testsm.site\/fenix2025\/competimos-con-distribuidoras-por-clientes-pequenos\/"},"modified":"2026-08-09T07:26:50","modified_gmt":"2026-08-09T12:26:50","slug":"competimos-con-distribuidoras-por-clientes-pequenos","status":"publish","type":"post","link":"https:\/\/testsm.site\/fenix2025\/competimos-con-distribuidoras-por-clientes-pequenos\/","title":{"rendered":"Competimos con distribuidoras por clientes peque\u00f1os"},"content":{"rendered":"<p><strong>Fuente:<\/strong> Fuente: <strong>Semana Econ\u00f3mica<\/strong><\/p>\n<p> Juan Miguel Cayo, CEO de Fenix -due\u00f1a de la termoel\u00e9ctrica Fenix-, cuenta su nueva estrategia comercial ante un a\u00f1o complicado para el sector. <strong>En un mercado con sobreoferta, guerra de precios y cambios regulatorios, \u00bfcu\u00e1nto esperan crecer este a\u00f1o?<\/strong> Al cierre del 2018 proyectamos facturar alrededor de US$220 millones, similar al 2017. Este a\u00f1o fue complicado: la guerra de precios ha sido feroz y han habido factores ex\u00f3genos, como la ruptura del ducto de Camisea y el mantenimiento de la planta Las Malvinas [el mantenimiento programado dur\u00f3 cinco d\u00edas y restringi\u00f3 el suministro de gas], que redujeron entre 15% y 20% nuestra proyecci\u00f3n de crecimiento. <strong>\u00bfC\u00f3mo ha cambiado su estrategia comercial en este contexto?<\/strong> El foco ha sido capturar clientes libres. Antes s\u00f3lo atend\u00edamos a las tres principales distribuidoras -Luz del Sur, Enel Distribuci\u00f3n y Distriluz\u2014; hoy estamos diversificando [la cartera de clientes] y cerrando contratos con clientes libres. S\u00f3lo Luz del Sur, nuestro principal cliente, representa m\u00e1s de 50% de nuestra potencia. El objetivo es que las distribuidoras representen 33%, los grandes clientes libres [como las mineras] 33% y empresas m\u00e1s peque\u00f1as el otro 33%. Esta estrategia conlleva un redise\u00f1o del negocio porque entramos a competir con las distribuidoras por clientes peque\u00f1os. <strong>El mes pasado el Ministerio de Energ\u00eda y Minas (MEM) autoriz\u00f3 a generadores y distribuidores renegociar sus contratos de compra de energ\u00eda. \u00bfLo har\u00e1n?<\/strong> La renegociaci\u00f3n consiste en postergar [la venta de energ\u00eda que hoy no consumen las distribuidoras]: el costo para las generadoras es hoy y el beneficio es a\u00fan en el futuro. Nosotros estamos interesados y estamos conversando con las distribuidoras para entrar en ese esquema. <strong>Tienen una central termoel\u00e9ctrica, \u00bfdiversificar\u00e1n su producci\u00f3n con generaci\u00f3n hidroel\u00e9ctrica y renovable (RER)?<\/strong> S\u00ed. Estamos armando un pipeline para desarrollar proyectos hidroel\u00e9ctricos y RER. Todos estamos a la expectativa de que el MEM se pronuncie respecto a la regulaci\u00f3n RER. Hasta que la regulaci\u00f3n no est\u00e9 bien clara y detallada ser\u00e1 dif\u00edcil que haya un inter\u00e9s masivo en estos proyectos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fuente: Semana Econ\u00f3mica Juan Miguel Cayo, CEO de Fenix -due\u00f1a de la termoel\u00e9ctrica Fenix-, cuenta su nueva estrategia comercial ante un a\u00f1o complicado para el sector. En un mercado con sobreoferta, guerra de precios y cambios regulatorios, \u00bfcu\u00e1nto esperan crecer este a\u00f1o? Al cierre del 2018 proyectamos facturar alrededor de US$220 millones, similar al 2017. Este&#8230;<\/p>\n","protected":false},"author":3,"featured_media":34147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-30554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporativo"],"acf":[],"_links":{"self":[{"href":"https:\/\/testsm.site\/fenix2025\/wp-json\/wp\/v2\/posts\/30554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/testsm.site\/fenix2025\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testsm.site\/fenix2025\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testsm.site\/fenix2025\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/testsm.site\/fenix2025\/wp-json\/wp\/v2\/comments?post=30554"}],"version-history":[{"count":2,"href":"https:\/\/testsm.site\/fenix2025\/wp-json\/wp\/v2\/posts\/30554\/revisions"}],"predecessor-version":[{"id":33053,"href":"https:\/\/testsm.site\/fenix2025\/wp-json\/wp\/v2\/posts\/30554\/revisions\/33053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testsm.site\/fenix2025\/wp-json\/wp\/v2\/media\/34147"}],"wp:attachment":[{"href":"https:\/\/testsm.site\/fenix2025\/wp-json\/wp\/v2\/media?parent=30554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testsm.site\/fenix2025\/wp-json\/wp\/v2\/categories?post=30554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testsm.site\/fenix2025\/wp-json\/wp\/v2\/tags?post=30554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}